Welcome to our new website

We’re thrilled to announce the launch of our new-look website - an exciting milestone that brings together months of brand development, content strategy and design work, as we step confidently into our next chapter.

Our CEO, Annabel Prescott, says the site marks a bold start for 2026 with a fresh new visual identity, clearer storytelling, and a central hub for everything TRACTION stands for. 

“It brings our vision and impact into one place, setting the stage for deeper engagement with our young people and communities, and our amazing supporters,” says Annabel. 

This project represents a huge collaborative effort.

Our heartfelt thanks goes to Alexander Murdoch from OTS Studio, whose creative and development expertise helped bring this digital vision to life online!

Content strategy and copy were crafted by Sarah Davies and Bethany Rogers, with a huge effort from Annabel and our internal team, Grace and Laura, who ensured the project stayed aligned, on track, and true to TRACTION’s identity.

We also want to thank brand agency Brainheart, especially Rem and Ralphie, for leading the brand transformation work that underpins the entire experience.

Annabel believes the new site represents a major step forward for TRACTION. 

“As we prepare for 2026 and beyond, the site will help us connect more deeply with our community, inspire action and champion the voices of the young people at the heart of our work. I’m incredibly proud of the team who poured their heart into this project.”

Take a look around and let us know what you think!