Announcing TRACTION's Exciting New Partnership with Advance Traders: A Major Boost for Our Bike Programs
Mike Orcher (Mentor, TRACTION), Gilbert Gutowski (Territory Manager QLD, Advance Traders), Corey Stafford (Brand Manager - BMX/Scooter Division, Pedal Group), Oscar Sullivan (Community Partnerships & Program Engagement, TRACTION).
TRACTION is excited to announce our new partnership with Advance Traders, a move that will significantly enhance our bike supply and program offerings. This collaboration brings RAVEN's high-quality BMX bikes into our TRACTION programs, furthering our mission to empower young people and support them in building positive futures.
RAVEN, a specialty BMX brand under Pedal Group and Advance Traders, designs bikes specifically for Australian kids. Their commitment to both the passion of BMX and affordability aligns perfectly with our goals. Oscar Sullivan, TRACTION’s Program Development & Engagement Manager, notes, “Working with Corey Stafford from RAVEN has been incredible. He understood our needs for the BMX bike specifications, and the process was seamless and professional. His expertise throughout this process has been invaluable.”
“In the past, bikes have been a major variable in terms of program planning. The cost, parts, tooling and training required to continue to grow our program’s reach kept us on our toes. With the RAVEN bikes now, we have a made to spec bike that is perfect for our programs. We can control another element of the delivery and this allows us to spend more time on the experience for our young people.”
Gilbert Gutowski, Territory Manager of Advance Traders, shares, “Both Advance Traders and TRACTION value what the humble bicycle can do for an individual so having an opportunity to provide more bikes to more young people though programs such as those offered by TRACTION made perfect sense.”
Advance Traders and Pedal Group’s recent certification as a B Corporation highlights their commitment to socially and environmentally responsible business practices, reflecting values that closely align with TRACTION’s own. As Gilbert puts it “This significant milestone aligns with our core values and underscores our commitment to conducting business in a socially and environmentally responsible manner. We believe that every decision we make should contribute positively to our community and planet, matching perfectly with many of TRACTON's visions and overall mission.”
“Being Brisbane-based, both Advance Traders and Pedal Group, like TRACTION, are committed to giving back to our local community. It is important to us to remember where it all started and give back to our local community in multiple ways. Part of our purpose includes wanting to help those less fortunate than our customers or us. It is good for the soul to give back and our partnership with TRACTION will certainly enhance our involvement in not just the local community but help reach even more young people and individuals through the simple action of riding a bike”, says Gutowski.
As we embark on this new partnership, we’re thrilled about the potential to enhance our programs and create additional opportunities for young people to succeed. Stay tuned for updates on how the RAVEN X TRACTION collaboration will continue to positively impact our community and drive meaningful change.